I used to feel like a race car covered in ads with no pit stop in sight.
That is the most honest way I can describe what my life looked like in 2015. I was a full-time fitness YouTuber producing three videos a week. I was teaching in-person classes across Boston. I was coaching individual clients, creating my own programming, running my own marketing, chasing brand deals, and going on sponsor trips.
From the outside, it probably looked like I had figured it out. Inside, I was burning out quietly and starting to wonder if this was really sustainable.
The sponsorship income was unpredictable. I had tried to build my own fitness app and program — and hit a wall. There was just too much to do alone, and I did not have the infrastructure or the support to pull it off. My YouTube revenue had plateaued while I had taken a step back to raise my boys. I loved what I was doing, but I did not have a plan. I was starting to let it go after the birth of my first son in 2016 and was convinced I’d be ok to just let my brand deals and income slowly dry up…
Then January 2019 happened.
Connor, my second son, was six months old and I was nursing. I wanted to lose the last 10 lbs of baby weight. Someone introduced me to the FASTer Way to Fat Loss and I decided to give it a try.
My first reaction was genuine surprise. The workout programming was essentially identical to what I had been designing for my own personal training clients for years. I recognized it immediately as solid, evidence-based work. That got my attention.
Then I started feeling the results. I was eating more food than I had in years. I was working out less than I had in years — and I was seeing better changes in my body than when I was dragging myself to hour-long HIIT classes five times a week across the city. The nutrition approach was genuinely new to me and it was eye-opening. Macros, carb cycling, intermittent fasting — done in a way that actually made sense for a real life with kids and a job and zero time for perfection.
I felt called to share it with my audience. Not as a sponsored post. Not as a brand deal. Because it was working and I knew it would work for them too. My goal was and has always been to empower women to feel their best and NOT be at war with their bodies!
I was eating more and exercising less and seeing better results than when I was killing myself in hour-long classes five times a week.
The hesitations were real.
I want to be honest about the fears I had before saying yes to coaching, because I think a lot of women in similar positions feel exactly the same things.
My first hesitation was ego, if I am being honest. I had tried to build my own program and it had not worked. Joining someone else’s platform felt like admitting defeat. Like I was giving up on my own thing.
My second hesitation was my audience. I knew some people would see the word “coach” and immediately think MLM. I was not going to pretend that concern did not exist. I knew I would have to be transparent, explain the model clearly, and let my results speak for themselves. That felt like a lot of work on top of everything else.
My third hesitation was time. I was already overwhelmed. What if this just added another layer to the chaos instead of simplifying anything?
What pushed me over the edge was the math. The commission structure was genuinely generous. I ran the numbers and figured out that if I could sign up 20 clients in my first round, I would make back my investment. That felt achievable.
My first round: 70 clients.
Not 20. Seventy.
I could not believe it. My audience trusted me. They had watched me for years. They knew I would never recommend something I had not personally vetted and believed in. When I shared my results and explained why I was excited about this program, they showed up.
That first round told me everything I needed to know. This was not a side project. This was a real business.
What the business actually looks like now.
I want to talk about money here because I think it matters and I think it is important to be specific if I am going to encourage anyone else to consider this path.
Before FASTer Way, I was making between $8,000 and $10,000 total a month (I still had to pay taxes, contractors, expenses from this) from a combination of YouTube ad revenue, website ads, and brand sponsorships. Some months were great. Some months were lean. I never really knew what was coming next. Everything felt month to month.
Over the past two years, FASTer Way gross income often brings in over $30,000 a month (again, this is gross and pre tax and does not take into account contractors paid or business expenses). That includes my VIP community that generates recurring revenue every single month — even in months when I am not actively running a round. I still do brand partnerships because I enjoy them and they genuinely align with what I teach. But I do not rely them. That shift has changed everything about how I show up in my business.
I went from $8,000 to $10,000 a month in unpredictable sponsorships to over $30,000 a month in FASTer Way income alone. And I have recurring revenue now, even when I take time off.
But here is what I care about more than money.
I am a mom of three. Tommy, Connor, and Elle. I am there when they get home from school. I take summers off with them. I go on vacation without my laptop running the whole time. I take sick days when I need to. I work full time — genuinely, hard, full time — but I do it from home, on my schedule, around my family.
That was always the dream. I just had no idea the road to get there would look like this.
I used to be the person who was everywhere all the time, producing content nonstop, burning through energy I did not have, running on fumes and brand trips and the fear that if I slowed down everything would fall apart. Now I feel like I have built something that can sustain itself even when life gets loud. That is the thing no sponsorship deal ever gave me.
What I wish someone had told me, before I said yes.
You do not have to build everything from scratch alone.
I tried that. I nearly broke myself trying that. I thought building my own app, my own program, my own everything was the only way to be taken seriously as a professional. What I did not understand was that the infrastructure was the hard part — and FASTer Way had already built it. The workouts, the nutrition framework, the app, the community, the support system. All of it was already there. My job was to show up, build relationships, and coach the women who needed me.
If you love wellness and fitness and nutrition but you are sitting in a gym getting paid what a gym will pay you — or you are making unpredictable content income and wondering when the next brand deal is coming — there is another way. This company will teach you how to run and grow a real business. You just have to be willing to let go of doing it all yourself.
I am hosting a live certification event on March 19 for women who want to learn more about becoming a FASTer Way coach. Whether you are a former client who wants to help other women get these results, or a fitness professional looking for a better system, I would love to see you there.
Ready to learn more about becoming a FASTer Way coach?
We are hosting a live certification event on March 19, 2026. This is for women who loved their results and want to help others, and for fitness professionals who want a proven, modern coaching system.
I said yes in January 2019 while nursing my baby and wondering if my YouTube career was over. I had no idea what was coming. I am so glad I took the leap. Sign up and get more details here.
