This weekend, I stopped into Sephora to replenish a few favorite products and picked up a couple new ones to round out my fall make up routine.
When it comes to nutritional supplements, creatine has rarely topped the list for women, especially those of us who are 35 + years old. However, among fitness content creators it has exploded on TikTok and Instagram. Sales have surged 114% growth over the past year.
Here’s why you should pay attention to this: